This would not have been confusing for you if you didn't have any business that you are doing ( Ardor ). You'd probably have gone straight for the cooperate.

About about getting new customers, you will need to be more than just yourself now. You need to meet people, go for event,seminars, join a group offline or online that have people who are more likely to be your customer. Entreprenuership is not for the faint hearted.

I wish you the very best.