You are viewing a single comment's thread from:

RE: Google Trends, GIFU Partnership With @splinterlands and Rebellion Promo Sales

in GEMS12 days ago

@brianphobos made a DHF Proposal use memes to promote HIVE. It is more on the edgy side of things.

This idea is still better than putting "post, vote, earn" stickers on various places.

Those stickers are one of the worst possible marketings.

It attracts mostly only wrong (selfish and greedy) people.

Similarly to the initial marketing of Steemit.

This is why this platform currently lacks of real content consumers.

Most people focus on posting for monetary gain, and most of the Hive posts are ignored/overlooked.

This platform really need a proper marketing to attract mainly real content consumers (and of course real content creators too), who actually, really, genuinely care for the content.

Like on a properly working social network.

Sort:  

That is true. People don't need to know about the underlying architectures when they buy a smartphone or a laptop. They are not getting sold on the financial benefits of buying and flipping devices. Censorship resistance and and community with free transaction is a much better sell.

Hive has never really had a real marketing push and the big thing with STEEM was it did reach critical mass and had enough inflow from SEO that if they would have put in Ad Revenue right at the peak of 2017/2018 it probably could have reached escape velocity but when it was just tied to the speculation of the crypto that broke it's back and then the community fractured so many times over and what is left is hard to generate enough traffic for advertising to generate enough revenue to create a flywheel effect.

What you are saying about escape velocity is very true. Good SEO could be one of the most overlooked things in HIVE. Steemit is doing a lot better bringing in organic traffic due to all the links they had built over the years.