I think a big part of the decline, is because there are a lot of options available to viewers. Back when there was only American Idol or Survivor, they were the biggest thing. But now, there are different singing shows like the Voice, X Factor, and America's Got Talent. There are also different types of survivor shows to choose from. The growth of YT and the customization of content means shows that are for general audience are losing out.
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Maybe. But a more likely factor, in my view, is the technological disruptions, i.e. the Internet and AI, are starting to really have an impact. This means that we are only going to see things get worse as the tentacles spread even further.
Disruption does not ebb at any point once it starts on an industry.