Wow, an argument where wanting is more important than need. I don't see that often, but I actually agree. Those who really want Hive, will work hard to make it successful. Those who just need it will use it, but can just as easily switch to another that offers something similar.
Look at all those who need sobriety from alcohol or drugs. Add in all those who need to get over gambling habits. We can look at those who need to lose 100 pounds due to being unhealthy.
Yet how many want it? Need means nothing.
I think for some of your examples, they both want and need it. Addiction is difficult to get out of, and most require help. But I do get your point.