What a brilliant initiative, many years ago in my town, the round table charity would have during december to the 24th, a Santa sleigh touring the neighbourhood streets entertaining the residents and collecting food and toys and money to give to the less fortunate, we all looked forward to this happening kids and adults alike.
It all stopped maybe 20 years ago, why? because, it became a target for a couple of years from stone throwing chavs the parade was constantly attacked for no reason other than a lack of public discipline. The police overstretched and under funded did very little. The volunteers and I don't blame them lost the will to carry on.
Now everyone flocks to see the Coca-Cola lorry if it is anywhere near on its national tour. THAT says a lot about society.