Hive users are very fond of their decentralization, and that would remove the need for big exchanges like Binance.
To be fair, that's not decentralized. We'd replace one centralized solution (Binance) with another (keychain). The difference is Keychain is open source and also, I imagine bridge ends won't hold customer funds except during the transfer, which isn't the case with Binance, which holds its customers' funds in custody, sometimes for long periods.