You tube simply cant compete with web3 models because the infrastructure is totally different, if we look at content monetization and the resources been handled and owned.

Anywhere the competition between tech giants are epic and I think you are right to the fact that when tiktok arrived and created short form videos, that started to pose a big hype and continued to a long time.

Now that when web3 would start to remodel, then there would be even greater race to have. That would be fun to see giants are competing with each other and we the general users are kind of the players and losers. Ha ha ha.