"COME EARN MONEY BY POSTING STUFF"
I never liked this selling point. Sounds like something a snake oil salesman would say and unfortunately, a lot of people get confused by something like this. The incentive is to create as many shit posts as possible to earn as much as possible, as quickly as possible. Just like your mentors did with you " post, post, post... every day... once per day. Figure out what curation guilds and whales want to see, and make posts that follow the magic formula.
One of my favorite web3 concepts is "value-for-value". The idea of giving value in one form to someone and receiving value in another form in return. A two-way street like you mentioned in the comments below. It's great that we found HIVE so early.
We're in a token distribution phase on HIVE, but in my opinion it needs to move to a model where tokens are given to those who provide value: by running nodes, providing a service, etc.