Assuming you are looking for an audience much wider than Hive, you will have to start from scratch so people can get up to speed quickly and not feel left out.

Plus, when we start help spreading the word and new people check out of curiosity, you want them to find some content and hopefully it will hook them into following and playing along.

These are some very good points. You are totally right, we need to broaden the message to a bigger audience and take them onboard with the project. Thanks for your suggestions and for taking part in this planning work :-)