Microstrategy rebranding to Strategy

in #leofinance2 days ago

Hello!

We have some news! Microstrategy has rebranded and changed the name and logo to "Strategy". You can read all the details of this process in this link: https://www.strategysoftware.com/press/microstrategy-is-now-strategy_02-05-2025

What I like the most is how they describe the rebranding. It shows their strong commitment to Bitcoin:

MicroStrategy® Incorporated (Nasdaq: MSTR) today announced it is now doing business as Strategy™. Strategy is the world’s first and largest Bitcoin Treasury Company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.

From their twitter profile I got the following logo:

Notice the B in the name, I love it! They also created a website where they sell merchandise of their brand. It's available for North America and Europe and there is a lot of cool merch. Here the link and some photos of the products: https://store.strategy.com/

I think that Strategy will become one of the most successful companies in the world (it already is), but I mean that I think they will continue climbing on the ranks until they are one of the most important companies in the world, hopefully the first!

The conviction of Michael Saylor can make this company the most valuable on earth. It will be really fun to witness this process.

Have a great day!

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I love the B signs as well. I think Saylor is trying to incorporate the idea that he's a Bitcoin person through and through.

I like his determination. He is a smart guy, he is building one of the greatest companies in the world.