Your article often makes me reflect more deeply on what I constantly feel. A "boom" often destroys the original good things, like tourism, housing, food, entertainment, and more. Before these crazy booms, simple and natural movements were enjoyed by people living in harmony with nature. However, as your article says, everything is becoming matcha, matcha, matcha, and it’s becoming so difficult to produce... I think we’ve forgotten about the seasons. Seasonal food used to offer us such precious moments. I do love matcha though... 🍵