The problem with framing Hive that way is half of that was under Steemit Inc which did nothing for many years.
As for crypto in general, there are hundreds of millions of users. You can debate what they really do, which would be valid. That said, they are involved.
I think the biggest issue is the fact we are dealing with the overwhelming majority simply being green candle people. The industry is absent builders required.
Also, we are not seeing networks focusing upon the totality of their offerings. Too many are simply trying to duplicate what is already out there.