When dealing with something of this magnitude, it is not an overnight process.We now live in a world of instant gratification.
Well, yeah, but this isn't really 'instant gratification'. Hive / Steem has existed for the better part of a decade, and on the surface to most consumers, it hasn't functionally changed in any way at all in that time.
The crypto space itself has been around for what, 15 years? And there was some initial altcoin development and some lofty scammy ideas, a handful of potential decent use cases. Almost none of them came to fruition, and I haven't really heard anything hit the headlines of noteworthiness other than the price of BTC being either pumping or dumping.
It's not so much the need for instant gratification in this case, as it is just can something please happen, before we retire and fade away.
The internet wasn't an overnight process, sure. But from the day of public release, 1993, it gained 100,000 front ends in 3 years and 45 million users. Half a billion people in 7 years, the same duration I've been using Hive, which has seen a growth of about -80%