Attracting more users and keeping them active. With that in mind, it's interesting that we don't like marketing proposals very much. It is true, they can be criticized, but still... Also to note that many have tried guerilla marketing over time... It wasn't very successful for Hive, either because they didn't know how to do it effectively (not that I do), or because we don't have the products to attract the people with via such a marketing strategy.