I grew listening to "High" as a toddler in the early 2000s. Although we dismissed "High" as a bad song because saint Moritz, that popular cigarette brand started using it advertise their products.
High was my favorite. The other white guy that was part of the group didn't sing as much, it was this Nigerian guy that was the main singer.
I think it was that St Moritz advert that actually made "High" to come to limelight here in Nigeria. That advert was a bang!
Tucker, he wrote all the songs and plays guitar and keyboard, while Tunde sings. Theirs was a good collaboration that made them rank as one of the successful duo in the music world, something we no longer see these days.
I grew up in a Christian family, so it was weird lol. However Star FM and the other old radio stations made the song popular especially when they advertised that cigarette.
I imagine how such a decent song ended up with a such a thing as cigarette
I wish I can be young again, back then was so beautiful.
You're right. The advert was aired in so many radio stations across the country. Even BBC radio was always playing the song early in the morning.
I imagine how such a decent song ended up with a such a thing as cigarette
Well, I'm guessing it's because the song fitted their campaign as it captures that feeling of being on top of the world smokers get after smoking. The lyrics might have resonated with their brand vibe.
I wish I can be young again, back then was so beautiful.
Hmmm, I guess we have same wish. 😅 Life was much easier and enjoyable then. Maybe because we had no bills to pay 😅.