@brianphobos made a DHF Proposal use memes to promote HIVE. It is more on the edgy side of things.
This idea is still better than putting "post, vote, earn" stickers on various places.
Those stickers are one of the worst possible marketings.
It attracts mostly only wrong (selfish and greedy) people.
Similarly to the initial marketing of Steemit.
This is why this platform currently lacks of real content consumers.
Most people focus on posting for monetary gain, and most of the Hive posts are ignored/overlooked.
This platform really need a proper marketing to attract mainly real content consumers (and of course real content creators too), who actually, really, genuinely care for the content.
Like on a properly working social network.