The list is no longer king? But has it been replaced with community building and getting closer to your customers?
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When I look at all the websites around AI coming out, I think it's the age of social logins through Google or others that directly bring you into a community space, where you make your downloads, sell stuff, chat, give courses. With these platforms, you can directly connect with your community through push notifications or even e-mails. It's much less clumsy than e-mail marketing in my opinion.