To achieve rapid growth in a school, it's essential to have a clear direction and path that must be followed, one crucial aspect is understanding how to retain parents as losing a parent is normal, but losing a paying parent is a significant loss to any schools account books.
There are two fundamental aspects of School Marketing, and where are :
Enrolling new parents
Retaining existing parents
If the students don't stay for at least a year, there's a problem that needs to be addressed as a growing school is determined by its ability to retain both students and parents. The Importance of Retaining Existing Parents is that they help in promotion of the school especially if they see improvement in their wards so don't focus on enrolling new parents if you can't keep the existing ones. The secret to success lies in retaining current parents. When consulting for schools, I always ask, "How long do parents stay in your school?" Unfortunately, many schools experience a high turnover rate, with parents leaving after a few terms but that's not sustainable for a school business as with time the rate slows down and the school starts facing challenges.
To Analyzing Student Retention one has to take a closer look at the student numbers. If they had 20 students in Basic 1 and only 7 remained in Basic 3, something went wrong. It's essential to analyze the numbers and identify the reasons for the decline as The Value of Loyal Parents is keeping thier wards in a good school even when the fees is not pocket friendly but the value derived from the education is worth it.
Loyal parents are more trusted than new ones, They deserve recognition and rewards for their loyalty and there are various ways one can do that using the right strategies to retain existing parents:
Reward loyal parents: On graduation day, call them out and reward them with a gift, This will inspire new parents and show that you value loyalty.
Show appreciation: Give gifts and appreciation letters to parents who pay their fees promptly.
Recognize their loyalty: Celebrate loyal parents with societal titles and make them feel valued.
By using the Power of Recognition one them to shows that you value and prioritize your parents. It's essential to make them feel loved and appreciated. This will encourage them to stay with your school.
Another Principles for Success is Innovation and customer service, and when one Focus on innovation and excellent customer service to retain parents and sustain the business it built good rapo with both the parents and their wards by Continuously think of new ideas and strategies to improve your school standards and morals. Don't make the mistake of comparing your business model to others as everyone should be unique in thier own mode of operation which is the first thing most educated parents look put for Focus on your own progress and don't compare yourself to others.
In Conclusion
Retaining quality parents is crucial for sustained school growth and by implementing some of these strategies and principles, you can build a loyal parent base and ensure the long-term success of your school. If you have other models and characters you look out in a school before enrolling your wards you can leave a comment below.