okay, I think I slightly misunderstood. apologies.
I think this is why I am so interested in the talk about making Hive a base layer token, then the apps build on top have their own token traded for Hive on Hive Engine or some other "exchange". At least I think that is how it is theorized to work. This is supposed to force competition and innovation. Hopefully improved user interface and ease of use comes with that.
But like I said, that is getting into more of the guts of things than I truly understand.