Having these fires become 'normal' is worrying. The forests will not recover every time. As for Trump and Musk, this was bound to happen as I doubt they were really friends and are out to get what they can for themselves. Musk managed to trash and regulation of his business, but will want to keep those valuable government contracts.
We have lots of 'cheap' shops here too, but what they sell tends to be lacking in quality. A lot of retail has gone online, but we lose something from that. I will keep supporting businesses who I think give a good service where I can.