It is like when you go to the perfumery to buy perfume. You start trying out the testers and after the 4th or 5th, you feel like vomiting already.
But for guys it's even worse. Imagine wherever they go, they are offered drinks, cake and cookies. People have the habit of forcing food and drinks on their guests, and if you refuse, they get offended. This is the worst thing one can do. Some people get drunk at Easter.
One year I got a severe headache. I could not move my head as the whole room was spinning and felt like vomiting. I've never been so sick in my life.
So as I said, it seems like a nice tradition, but it can be a torture for both parties.