Everybody seemed to be looking for what to eat and not fashion-inclined
Aside from this reason, most people don't buy fashion items around December/January because they believe they will still be expensive which is usually the case with some people hiking prices because of festive periods.
You lost some opportunities in January but at least you got some very good things as well. January is just one month, we still have 11 more to go and I believe more opportunities will come your way 👌