Here in the Philippines, valentines day treat as a commercial love. Flowers price skyrocketed to 3x, same with chocolates, condoms and hotel room. Most couple, (not everyone) think valentines day is acelebrations to fulfill there intimate desires with there partner.
What these generation think about valentine day is far from its dark and cruel history where saint valentine executed this day.
While the love thing connected to it is a marketing strategy of Richard Cadbury to sell his heart shape box chocolate.