One of the main reasons why the proprietary platforms perform well is that they are able to fund their operation behind the scenes through surveillance capitalism. Since Hive generally operates on a different paradigm and has very different goals to the people who run the large platforms, the dapp operaters don't generally have the resources to hire the experts to make things grow continually. This is part of why I want to get funding to try to decentralise some of that in ways that all the projects can benefit from.
At the risk of inserting my own opinion ahead of responding to real world market data 😄 ...
I suspect that Hive's true value has yet to be fully explored and it comes in the shape of it's own unique ability to empower communities, just as Bitcoin empowers people financially. We need to get more advanced and accessible layer 2 community and smart contract technology in place before we can really find the truth here.
In any case, establishing a framework and process for decentralisation of effort towards sharing actionable intelligence is something that will be extremely beneficial if it can be achieved well.