Sorry, my previous comment had some typos - was tired - they are corrected now and it makes more sense.
I didn't really describe what I am focussing on. I am focused on the data driven enhancement of user experience, features and all manner of other factors in marketing in order to improve the retention here. Development is relevant in that the dapps are operated by independent groups who do as they please, so I am looking at ways to independently help them to make better design/feature/expansion decisions.
Ultimately, I am talking about shifting away from opinion driven design/strategy and towards data driven design/strategy. Without this, we are stuck in perpetual division and disagreement as a group, with momentum being stifled.