RE: Platforms, Network Effects, And What Hive Is Missing

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RE: Platforms, Network Effects, And What Hive Is Missing

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ura-soul in LeoFinance • 10 months ago (edited)

The essence of the points being made here are part of the motivation behind the worker proposal I am creating to address these issues. I can see ways to improve Hive's support for the ongoing design/evolution of Hive Dapps. Once the points I am focused on are addressed we can find the missing marketing puzzle pieces for Hive too.

I learned a long time ago that making software for the web is not enough, we need to have a continual process of measurement, feedback, experimentation and development in order to grow. That's part of what I offer through my digital marketing company. I've long wanted to direct my skills to Hive but haven't been in a position to have the time to do that until recently. Stay tuned :)

10 months ago in LeoFinance by ura-soul

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taskmaster4450le 10 months ago

Development is certainly key. However, this extends far beyond the technical side, although there is that component. In fact, I would say the devs have done a decent job in rolling out some of the vital components. What you allude to could certainly be lacking, not my area of expertise.

What is required, in my view, is more a Hive (or project) centered approach. The flywheel effect is not implement simply by getting users. This is where value is built, at least in web2. Plus the focus upon "node" being the only aspect to network effects is a mistake. In this regard, Hive, and its projects, have to think more like Spotify or Google search than FB or Twitter.

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ura-soul 10 months ago

Sorry, my previous comment had some typos - was tired - they are corrected now and it makes more sense.

I didn't really describe what I am focussing on. I am focused on the data driven enhancement of user experience, features and all manner of other factors in marketing in order to improve the retention here. Development is relevant in that the dapps are operated by independent groups who do as they please, so I am looking at ways to independently help them to make better design/feature/expansion decisions.

Ultimately, I am talking about shifting away from opinion driven design/strategy and towards data driven design/strategy. Without this, we are stuck in perpetual division and disagreement as a group, with momentum being stifled.

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taskmaster4450le 10 months ago

Ah okay. I get you now. Yeah that will be very helpful. Of course, to do that, we still need some allure. People are trying to market without much of a product or service.

Hive, overall, offers very few of these, especially ones that leverages the power of platforms. Hopefully some pick up on it.

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ura-soul 10 months ago

One of the main reasons why the proprietary platforms perform well is that they are able to fund their operation behind the scenes through surveillance capitalism. Since Hive generally operates on a different paradigm and has very different goals to the people who run the large platforms, the dapp operaters don't generally have the resources to hire the experts to make things grow continually. This is part of why I want to get funding to try to decentralise some of that in ways that all the projects can benefit from.

At the risk of inserting my own opinion ahead of responding to real world market data 😄 ...

I suspect that Hive's true value has yet to be fully explored and it comes in the shape of it's own unique ability to empower communities, just as Bitcoin empowers people financially. We need to get more advanced and accessible layer 2 community and smart contract technology in place before we can really find the truth here.

In any case, establishing a framework and process for decentralisation of effort towards sharing actionable intelligence is something that will be extremely beneficial if it can be achieved well.

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