Celebrity news mostly focuses on shocking stories rather than going deep, and it's tailored for different groups. Your point about Kim Kardashian is huge, but there's a lot of other celebrity news like that too I guess.
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I believe that the key point is precisely to have some relevant news to bring to the platform. Even if it's something shocking or not, it can somehow attract someone's attention and thus have some kind of engagement. We have several ways to explore this here and we just have to apply them.