Competition drives innovation. It forces companies to do what they would otherwise not want to do.
CEOs are naturally going to do what is easiest, especially in this era of short term, one quarter thinking.
The European auto industry is going to head the way of the rest of legacy auto. They are cooked. Expect consolidation, maybe even with the Chinese companies.
Of legacy, the only one with a fighting chance, outside the Koreans who have a strong niche, could be Toyota.