Google has done a great job at that. However, a lot of built into their Android application meaning they are simply part of the service. Nothing wrong with that just from a monetization standpoint, it is not a revenue driver. Helps for advertising but, as mentioned that is going away.

That said, Google has more data and billions of phones with their OS. As we learned from Microsoft, that is very powerful. They will leverage it for replacement revenues.

The broadcast system they are building is very powerful. I would not be surprised to see them as one of the largest companies in that field eventually rivaling companies like Comcast.