Are you paying more for music? Computers? How about telecommunications? Photography? Information? When was the last time you bought a road map?
How about smartphones? They came down in price? Data plans? Text cost?
Technology by definition is deflationary.
There are many factors in pricing, most of which gets overlooked. Regulation, taxation, supply chain disruptions.
The entire world felt that kick the last few years as the global economy was shut down.