Tesla: The Best Selling EV PIckup

in LeoFinancelast year

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Some are getting excited at reports that the Cybertruck was the best selling EV pickup truck. To me, this belongs in the who cares category.

In this video I discuss how segmenting EV versus non is foolish. If becoming the best selling EV pickup is a stepping stone, fine. But the real juice is in the total market and grabbing share there. Tesla did this in the two segments it focuses upon with the 3 and Y. Right now, the Cybertruck is scaling so there is really nothing to tell. Until the annualized run rate is around 200K, it is just ramping.


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It’s true that the Cybertruck’s status as the best-selling EV pickup is just one piece of the puzzle. The real game lies in capturing a significant share of the total market. Tesla’s success with the Model 3 and Model Y demonstrates their ability to do just that. As the Cybertruck scales up, its impact will become clearer. 🚀🔋🚗

I do think it is a good stepping stone, and it is a good marketing strategy. But I also agree that Tesla has its goals set higher. They want to replace ICE with EV, so being on top on all categories is the ideal.