That is true. They won't have to worry about looking for possible customers. I think the fact that they can put their alpha or beta versions in a production floor early on can be a very big advantage. Comparing it to humans, it is like the robots get an OJT before going out to different companies.
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Takes on a much different tone when you are training something that impacts another company yet paying for it.
This is really something we dont see, at least to this degree. It is going to be interesting how some of these companies navigate around things.