I think it is amazing that AI is just in its early access and alpha phase, and people are already expecting it to be a full blown product or rake in tons of money. One reason why it is hard to monetize is because there is a lot of competitors that offer a similar product for free. For the users, we shouldn't look at how it improves sales, but rather how it gives savings. Programming assistance is there. No need to hire artists for images, translators, virtual assistants, etc. Some even sold AI generated images on T shirts.