The permanence of information in the blockchain is something that a lot of people sleep on or underestimate. In cases like these where companies shut down or take down content, it is a race against time to create backups for fans.

I remember one YT channel that I follow. Their parent company eventually decided to shut everything down. The channel had to release all their current videos that were behind a paywall, and told their fans, that they can download and make their own copies. Because after a certain deadline, the videos will be gone.

Blockchain and Hive solves these problems.