The customizability of generated images and the speed at which it can be produced is a big factor on why it has taken over. People can request an image be drawn in the style of Van Gogh, and the AI can produce it quickly. While specific results are still difficult, adjusting the prompts can get there eventually.

I have seen a video where they discussed AI influencers. AI generated models are being used by brands to endorse their products, even big brands like Prada and CK have partnered with them. So art is just the beginning.