If you're talking about the NBA, I believe there is already a direct method in place. The NBA League Pass empowers the subscriber enough. I consider the cable deals as a way to increase their profits. Sure there are blackout games and delays, but that is due to the deals with media companies. I think media companies are paying them a lot of money for these deals, and the media companies are also earning a lot from ads and commercials. Unless Web3 can offer bigger returns, I don't see it changing anytime soon.