I think a lot of big companies are doing a wait and see approach to Web3. There have been gaming companies that tried to offer NFTs and received massive backlash from their users/fanbase. Meta has tried to make the Metaverse work, with little success, and they are losing a lot of money from it. I think once the public is more accepting of the Web3 concepts, that is when the big companies will try to incorporate it to their products and services.