With Hive right now, there aren't a lot of service builders, but a lot of users are just consumers and writers. Players of Splinterlands or other Hive NFT games, or authors of Hive posts. Unfortunately, not a lot of authors want to write about things that are plentiful in Web2. They won't get much curation, and some might think that it is redundant to write about things already existing in Web2.
I think creating a community that focuses on things like this, and having a curation trail to reward people of it would encourage this change.