I have given up on social media outside of Hive. It's not that I am ignorant of it, but I just have so much time in the day. So I focus that on Hive. The airdrops are nice but the effort put in might not be worth the result.

As for the content you want to put out, I think you should do what you want. You don't need to cater to anyone. If you want to talk about yourself, talk about it. Hive is a great place and there is more than enough content for people to consume. It's why most of my content tends to be games related and that is because I prefer games over other things to communicate about.