The interesting part is that sometimes investment principles that apply elsewhere don't apply in crypto. So, it's a fresh start for many.
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This is true in many cases. Yet "Don't invest more than you can afford to lose" and "Buy LOW, sell HIGH" are beating folks down in these crypto streets ... so too "Do not invest in what you do not understand." It is probably the lack of understanding that is hurting people the most.
Do not invest in what you do not understand.
Ha! That's a good one. I bet many fail at this one in crypto and maybe in general.
This is the BIG ONE, I think, in investment fails ... it's just that in crypto, it will cost you 80-99 cents on every dollar to get it wrong, every two years, and that's just clockwork, not counting rug pulls and project and exchange busts.