Monopoly will not going to last long since so many other competitors are up there in the web space. You take for social media giants, once facebook was the one. Then it formed into rebranded Meta which found other rivals like Twitter and Insta.

Same should work for Video sharing platform like You Tube. Rumble can take up space if it starts to add easier tools and applications attracting more users. Then same race would be there for the sites.

That is a normal procedure.