Hi!
-done by me
I come to the conclusion that many of my friends in Social Finance dApps or front-ends seem sometimes disappointed by the fact their articles are not being curated as they wish and they're not tokenizing on that as they would desire.
It's not all about the extrinsic value of the tokens you get from curation (I played almost all my Hive liquid tokens in a Hive slots game last week, instead of powering them up...). The idea is that communication should be a flow, a free string of passion through everything we post in these articles.
Going a bit further, please allow me to talk more about the communication purpose and some dynamics.
The confusions that arise in the development of communication activities are largely created by the overlap of two distinct processes: making a message public and selling. The sales process is often full of messages to be effective, but now all public communication acts follow the sale and are paid to increase the sale.
Communication can aim at attracting adherents to an idea, informing about a certain situation, etc. It has nothing to do with money or sales in this case.
Communication can also be paid for, like advertising. But a paid communication is not yet an act of selling a product. This is a special activity in communication, that publication is a subordination of strategic communication to the public. PR is basically unpaid, but they may feel the need to push and then you become advertising or selling. Advertising and communications are pushy and redundant. The that and its paid because no media would publish the same message every day for free. That would be absurd.
When I send a press release from a vacuum cleaner company, I'm not selling anything, and even now I'm not directly interested in it. I can't even post a paid ad clip, I'm not selling, but I explicitly want to sell. I want to sell, but in general modules. If I knock on a man's door to sell him a vacuum cleaner, I must give him a speech presenting the advantages of the vacuum cleaner. However, what he does is neither PR nor advertising (although both), but selling. Half advertising-half selling is the advertising-selling format of online networks. This is a paid message, do you care about my address, "you can use it" contact me online.
In communication, all media are mixed to form a mix, but they are of distinct origin.
To make something public - publicity, PR
To pay for the publication of a message - advertising
A vision of a product - marketing.
Not every communication is a sale.
Thank you for reading!
With respect,
Zpek
