$30 = 125 Hives with the current price (0.24 dollars for hive). If you take into account the time that a new player or hive user will need to obtain those 125 Hives as rewards, at least they will be 3 months, and that is he has luck to receive frecuently high upvotes (we know that being a new user that does not usually happen)so thats not mostly viable.
It doesn't seem like a good idea to invest in this game, it seems like a great loss. This game has long been done to win those who have the greatest economic power, the common user, few chances have to recover his investment, because what they ask is to continue investing.
SL for me is currently a game just to entertain, but for more nothing my friend.