So, today I am going to take a look at why Meta is not messing around—and you’ll see exactly what I mean. It’s making bold investments in artificial intelligence, building partnerships with nuclear power plants, and clearly preparing for the next era of the internet and the global economy. And the more you look at it, the clearer it becomes. Meta has picked up serious momentum and shows no signs of slowing down.
AI ADVERTISING
I am going to start with one of the most ambitious projects Meta has ever announced in the advertising space.
By the end of next year, Meta plans to give businesses the ability to create ads entirely through AI. Not just editing existing copy or tweaking a photo—no. We’re talking about fully AI-generated ads from start to finish.
Here’s the idea: a company simply uploads a product photo and defines its advertising goal. From there, the AI takes over to (a) create the video, (b) write the copy, (c) generate variations based on the target audience, and (d) even suggest a budget!
Want a more concrete example? Let’s say a company sells shoes. All it has to do is upload a photo of the shoes and say it wants to target women aged 25–35 in Greece. The AI will generate a video showcasing the shoes, craft the right message, and tailor the budget based on seasonal trends and competition. It’s a revolutionary shift.
And it doesn’t stop there. It’s aiming for something straight out of Black Mirror—real-time ad customization depending on the user. Someone in a snowy region watching a car ad might see the vehicle climbing hills, while someone in the city sees it cruising between skyscrapers. All… automatically. That means two people watching the “same” campaign at the same time see completely different versions. Until now, this kind of personalization seemed unthinkable.
Of course, there are concerns. Many companies worry they’re handing over too much control to Meta, while others point out that the AI-generated visuals can still be unstable or unsuitable—sometimes showing distorted hands or overly “fake” faces. Still, the direction is clear: Meta is investing heavily in this, and the room for improvement is massive.
NUCLEAR ENERGY
And it’s not just about software. This also comes down to the energy needs caused by the AI boom. Meta knows that powering its data centers takes more than just electricity—it needs nuclear energy.
Just yesterday, Meta announced a 20-year deal with Constellation Energy to purchase electricity from the Clinton nuclear power plant in Illinois. This agreement (a) supports the plant’s license renewal, (b) expands its output by 30 MW, and (c) is the first of its kind in the U.S. involving an operational nuclear facility.
And this isn’t something “in the works.” The plant is already active, and Meta has secured access to a stable, clean energy source for the next two decades. The most impressive part? This energy never enters the broader grid. It essentially creates a “private pipeline” supplying power exclusively to Meta’s needs.
This clearly shows the scale of infrastructure it’s building. We’re talking about a long-term strategic investment move. It’s as if Meta is saying: “We’ve got the plan, we’ve got the capital, and we’re preparing for a battle in the AI market.”
INVESTMENT
With moves like these, it’s no surprise that Meta’s stock has already gained 11% since the start of the year. And let’s not forget—this rise comes despite market uncertainty, investor caution, and ongoing skepticism around Big Tech.
Posted Using INLEO