Hive has never really had a real marketing push and the big thing with STEEM was it did reach critical mass and had enough inflow from SEO that if they would have put in Ad Revenue right at the peak of 2017/2018 it probably could have reached escape velocity but when it was just tied to the speculation of the crypto that broke it's back and then the community fractured so many times over and what is left is hard to generate enough traffic for advertising to generate enough revenue to create a flywheel effect.